US announces media professionalization, partnerships grant

US announces media professionalization, partnerships grant
July 17 09:25 2021
Staff Reporter

The US Mission to Zimbabwe recently called for applications for a US $75 000 media grant focussed on media literacy to combat disinformation, media Sustainability and Media Innovation and Professionalization.

The grant is open to Zimbabwe or US media organisations, journalism institutions and non-governmental organizations.

Outlining the categories and program objectives, the Public Diplomacy Section at the U.S. Embassy said, “Media Literacy to Combat Disinformation program will work to increase public resilience to disinformation and misinformation campaigns. Successful proposals will include ideas to increase public understanding of, and to push back against, disinformation and misinformation activities.

The call encouraged new and creative approaches that utilize digital technology, social media, and other innovative means. Successful proposals will emphasize the ability to deliver clear messages to selected audiences: Women, youth, policy makers, opinion leaders and other clearly defined sectors.

On the media sustainability program the mission said, “PD Section will accept proposals from organizations that seek to assist emerging news organizations- online and offline- develop and adopt business or strategies and diversify revenue to ensure their survival in challenging economic times. Initiatives should help news outlets harness the power of digital tools as well as community resources to create sustainable media businesses that provide news and information in the public interest. The ultimate goal being to increase the flow of reliable news & information to the Zimbabwean publics”

It said for the edia Innovation and Professionalization: PD Section will accept proposals from organizations that seek to support exposure, collaboration among professionals among journalism community in new ways of gathering information, tell stories and engage audiences in the areas of health, human rights, agriculture/ STEM, and Peace and Conflict resolution. Programs should enhance news coverage and enable these organizations to embrace or expand ways of gathering and disseminating information as well as connect more deeply with their audiences.

PublicDiplomacyGrants-ZIM@state.gov

 

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